Brought to You by Jerome Alexander, The Creator of MagicMinerals
Makeup Artist & Beauty Innovator
For 50 years as a celebrity makeup artist, TV personality, beauty educator, and cosmetics industry innovator, Jerome Alexander has brought professional beauty products into the homes of women across America and around the globe. The name Jerome Alexander has become synonymous with innovation, trendsetting, and education.
Jerome changed the way women applied cosmetics in 1976 by launching his line of professional-grade applicators, brushes, and sponges that included a detailed booklet of instructions. These were quickly followed by another innovative concept: coordinating complimentary cosmetics in makeup kits - an idea that has since become an industry standard. After 50 years of helping women feel more beautiful, Jerome believes that his greatest accomplishments are founded in his role as an educator. His passion for helping women become more confident, more attractive, and more skilled in their beauty routines has resulted in a brand that truly puts women first.